QUARTERLY REPORT:

Q1 2019

Dear Seattle Tourism Improvement Area Partners,

Given the record increase in hotel supply throughout 2018, Q1 2019 results were down year-over-year. STIA hotels occupancy was 71.2% as compared to 75.5% in 2018. ADR was down 2.3% to $174. RevPAR declined 7.9% to $124. For the quarter, available rooms increased 15.9% while rooms sold increased 9.3%.

In addition to the seven new hotels that opened in 2018 (totaling 2,248 rooms), two hotels opened in Q1 2019: The Sound Hotel Belltown opened in February with 142 rooms, and The State Hotel opened in March featuring 91 rooms.

San Francisco was the top performing West Coast city for the quarter, up 15.4% in RevPAR. Portland was down 9.6% and Vancouver down 0.3%.

MARKETING ACTIVITIES:

We continued with our video content-based approach to tourism marketing with VISITSEATTLE.tv and hit a milestone of over 65 million minutes of watch time, and over 40 million views. We are working with innovative media partners who allow us to serve up the right message to the right audience.

In Q1, we launched two video series on VISITSEATTLE.tv, including Family Style and Music Genesis. Family Style celebrates the stories of five immigrant chefs who are using their family traditions to shape Seattle’s esteemed culinary scene. Since its launch in March, the series has received almost 2 million views. Music Genesis explores the stories behind the lyrics and the city that inspired them. The series features Sir Mix-A-Lot, Mary Lambert, and Ben Bridwell from Band of Horses. We launched this series at SXSW in Austin in partnership with Rolling Stone Magazine, and since then it has been viewed over 1.4 million times.

Seattle Museum Month celebrated its fifth year and included 40 museums from across the region, along with 64 hotels. New this year was a partnership with Lyft to make getting around to museums even more affordable.

The 22nd annual Taste Washington was a huge success. Nearly all the events sold out, including Saturday’s Grand Tasting, Sunday Brunch, and all seminars. It was our most well attended year yet!

SMITH TRAVEL:

We have carved out the STIA subset and have compiled transient weekday/weekend rate, occupancy, and RevPAR by month. We are reporting 2019 results as compared to a five-year average (2014 – 2018) and to 2018 performance. The full report is located on the dashboard.

March YTD YTD RevPAR Overall 2019 %Change YTD RevPAR Weekend 2019 %Change
5 year average $84.88 $82.84
2018 $97.92 $87.38
2019 $86.44 -11.7% $75.01 -14.2%

Collections:

  • March YTD collections: $1,116,751

Expenditures:

  • March YTD expenditures: $2,545,699

Monthly activity and website analytics are reported in graph form in the dashboard. For detailed information on any of our initiatives, please contact us.

Sincerely,

TomNorwalk AliDaniels_signature
Tom Norwalk
President & CEO
Visit Seattle
tnorwalk@visitseattle.org
Ali Daniels
SVP & Chief Marketing Officer
Visit Seattle
adaniels@visitseattle.org

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        • Leisure Campaign
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