Visit Seattle Receives Three Silver ADDY Awards for Destination Marketing Campaigns

Awards advance Visit Seattle to the Regional ADDY Competition

SEATTLE – Visit Seattle, the city’s official destination marketing organization, and their agency of record, PB&, took home three American Advertising Awards at last night’s award ceremony hosted at Motif Seattle.

Visit Seattle was recognized for two video content series on their digital channel, VISITSEATTLE.tv, as well as a special Seattle pop-up activation in New York City. The awards, known as the ADDYs, included the following campaigns:

• “Project 5×5” –  Silver ADDY Award for Integrated Brand Content
  • In partnership with SundanceTV, five notable filmmakers came to Seattle and filmed a story each based on one of the five senses. The films debuted at Sundance Film Festival in 2017 and have proven to be an incredibly powerful and effective tool in generating awareness for the city as a destination for everyone.
• “Project 5×5” and Rooftops Films Series Activations in NYC – Silver ADDY Award for Branded Content & Entertainment Campaign
  • In partnership with SundanceTV and the Rooftop Films Series, “Project 5×5” aired on the Sundance channels and to moviegoers at 46 outdoor film screens throughout the summer across the boroughs of New York City. Three custom pop-up parties with local Seattle chefs and musicians brought a uniquely Seattle experience to New York.
• “Turning Tables” – Silver ADDY Award for Branded Content & Entertainment for Television
  • In partnership with REVOLT TV, each episode captures the harmony of what happens when food and music intersect. Seattle’s best chefs were matched with some of the city’s most notable artists to design a menu and set list, creating remarkable dining experiences.

As part of its marketing initiatives, Visit Seattle made a strategic pivot in fall of 2015 to leverage VISITSEATTLE.tv as a model more akin to a TV network with engaging programming. They’ve produced award-winning original content which has led to increased site traffic, record video views and numerous industry accolades.

“Seattle is a world-class destination with vibrant cultures and experiences for everyone,” said Ali Daniels, Senior Vice President & CMO at Visit Seattle. “Our goal was to bring those larger than life personalities and experiences into an immersive campaign that left people with a memorable and unexpected vision of our city. It is an honor to be recognized among our peers for these incredible series.”

The American Advertising Federation (AAF) hosts the ADDY Awards which are the advertising industry’s largest competition, representing 40,000 advertising professionals. With these three local awards, Visit Seattle will advance to the regional ADDY awards.

Two years ago, Visit Seattle was recognized with the Judges’ Choice Award and the Silver ADDY Award for Integrated Branded Content for the VISITSEATTLE.tv video content series “Seattle First Takes” and “Sounds by the Sound.” Visit Seattle also earned a Silver ADDY Award for Film and Video Cinematography for “Seattle First Takes.”

About Visit Seattle: Visit Seattle, a private, nonprofit marketing organization, has served as Seattle/King County’s official destination marketing organization (DMO) for more than 50 years. The goal of these marketing efforts is to enhance the employment opportunities and economic prosperity of the region. For more information, visit www.visitseattle.org.

About PB&: PB& is a strategically driven ‘SWAT Team’ that uses creativity to solve problems, unlock business potential and add value to people’s lives.

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