November 13, 2017
SEATTLE – Visit Seattle announced the promotion of John Boesche as Vice President – International Tourism, effective June 16, 2017. In his role, Boesche will oversee Visit Seattle’s International Tourism department, including six employees in the organization’s main Seattle office as well as five international marketing and public relations agencies in Japan, China, South Korea, France, Germany and as of 2017, Australia/New Zealand.
“We are so pleased to be able to leverage John’s international and overseas knowledge in this new role,” said Tom Norwalk, Visit Seattle President & CEO. “His years of street credibility – from Seoul to Beijing, or Hamburg to Paris – provides the perfect foundation for us to grow his leadership at Visit Seattle and our incredible brand around the world.”
Boesche served as Director, Tourism Development previously, where he was responsible promoting Seattle as a world-class leisure destination for international media and travel trade for the German-speaking and Japan markets. Boesche came to Visit Seattle with previous experience in the sports and hospitality industries. Formerly, he was the Operations Manager at the Seattle Sports Commission. A Washington native, Boesche holds a Bachelor of Arts in Sports Management with a specialization in Business Administration from Washington State University and currently resides in the Queen Anne neighborhood of Seattle with his wife, Maria.
Seattle and Washington State continue to be popular destinations for overseas travelers and show strong growth potential. Since 2010, 24 new international routes, including seasonal routes, have been announced or inaugurated at Seattle-Tacoma International Airport (Sea-Tac), with 10 of them on airlines having not previously served Sea-Tac.
About Visit Seattle:
Visit Seattle has served as the official destination marketing organization (DMO) for Seattle and King County for more than 50 years. A 501(c) 6 organization, Visit Seattle enhances the economic prosperity of the region through global destination branding along with competitive programs and campaigns in leisure travel marketing, convention sales and overseas tourism development. Nearly 40 million annual visitors spend $7 billion in the city and county each year. The economic power of travel and tourism generates 74,000 Seattle area jobs and contributes $718 million in annual state and local tax revenue. Visit visitseattle.org.
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