July 14, 2016
Video Content Showing Seattle Bands Performing in Iconic Seattle Venues Drives Engagement
SEATTLE, July 14, 2016—Visit Seattle was named among the top 25 tourism websites in the world by Skift, a leading global travel trends organization that evaluated hundreds of travel and destination marketing websites across the globe before finding their favorites.
According to Skift, “The new website’s VISITSEATTLE.tv video studio is creating highly-watched music news videos promoting local bands, who perform at eclectic venues around town to drive exposure to underserved local neighborhoods.”
“We’re taking a bolder, more progressive approach to Visit Seattle’s website, which includes creating unique video content like Sounds by the Sound and First Takes, reflections from first-time visitors to Seattle,” said Tom Norwalk, president and CEO of Visit Seattle. “It’s been a lot of fun highlighting Seattle in this way, and we’ve seen a huge increase in site traffic and engagement as a result.”
Site traffic to Seattle’s destination management website VisitSeattle.org increased 44 percent and page views increased 41 percent this past year thanks in part to the VISITSEATTLE.tv programming. Season 4 of Sounds by the Sound, a collaboration with Revolt TV, debuts on visitseattle.org later this summer.
www.visitseattle.org, which features VISITSEATTLE.tv, serves as Seattle’s primary information resource for visitors from around the world, meeting planners, convention attendees, tour operators, travel agents and media. Accessible via mobile device, tablet or computer, the site features a comprehensive event calendar and content highlighting more than 1,000 tourism businesses throughout the Pacific Northwest. With this fully responsive site, visitors can access Visit Seattle’s blog, Instagram and Twitter feeds as well as digital versions of Visit Seattle’s publications.
About Visit Seattle
Visit Seattle, a private, nonprofit marketing organization, has served as Seattle/King County’s official destination marketing organization (DMO) for more than 50 years. The goal of these marketing efforts is to enhance the employment opportunities and economic prosperity of the region. For more information, go to visitseattle.org.
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