Press Release

Press Release
June 19, 2017

Media Contacts
Alissa Carroll, Visit Seattle
(206) 461-5862 |

Kirsten Andersen, Knack
(206) 427-5842 |

Visit Seattle Launches E-Commerce Platform with the Help of Online Gifting Company Knack

SEATTLE – Visit Seattle has selected Knack Shops, the premier online destination for Seattle gifts, as its exclusive e-commerce gift partner.  Through a proprietary online platform driven by Knack and embedded into, visitors and meeting planners are now able to create, purchase and ship Seattle gift boxes that are as unique as their own experiences in the Emerald City.

While other Destination Marketing Organization (DMO) websites offer e-commerce functions, Visit Seattle is the only DMO armed with the technology to fully customize gift boxes with Seattle-specific products.

“Visit Seattle decided to launch an e-commerce platform after we heard from conference attendees and travelers that they either don’t have time to shop everywhere they want or don’t have space in their luggage for all the gifts they buy,” Visit Seattle President & CEO Tom Norwalk said. “In addition to being the perfect place to plan a Seattle visit, our website is now a one-stop-shop for specially curated food items and goods that are unique to our city.”

From products by recognized Seattle brands such as Tom Douglas, Filson and Salish Lodge, to goods from up-and-coming makers like DECICIO Artisan Glass in Seattle’s Ballard neighborhood, Visit Seattle is working closely with Knack to offer the best Seattle gifts all in one place. Products are arranged into themed gifts sets that tell a story in categories like Gourmet, Bar, Spa, and Artisan.

Visitors can either purchase these completed gift sets or customize their own with many other Seattle items available on the site. Knack’s gift boxes can be delivered to any downtown Seattle hotel or sent directly home, making it unnecessary to check baggage or overstuff a carry-on. Each gift box comes with a special Knackbook that includes a personal message and tells the story of each item in the gift.

“We’ve taken great care in finding the best products in Seattle that are also incredibly giftable,” said Laura Jennings, Founder, Knack. “We take pride in knowing all of our Seattle merchants personally, and it is through these relationships that we are able to offer products that might not otherwise be available online. Through this partnership with Visit Seattle, not only are we supporting Made in Seattle businesses, but also expanding their reach.”

Visit Seattle’s Knack storefront is shared with visitors on relevant shopping pages throughout and can be accessed directly at Visit Seattle is also offering a separate storefront for meeting planners at, which includes complimentary concierge service to help users navigate the site and create the perfect Seattle gift for their meeting or convention.

About Visit Seattle:
Visit Seattle, a private, nonprofit marketing organization, has served as Seattle/King County’s official destination marketing organization (DMO) for more than 50 years. The goal of these marketing efforts is to enhance the employment opportunities and economic prosperity of the region. For more information, visit

About Knack:
Knack is a modern gift-giving solution for the discerning, busy person who wants to give thoughtful gifts, but doesn’t always have time to seek out unique products themselves.  Knack carefully curates artisan products that tell a story, then allows customers to combine items in a way that is meaningful to them. Gifts are packaged in a signature Knackbox and every gift comes with a custom Knackbook that tells the story of each item in the gift.  Shoppers may choose from pre-created gift sets, customize those to their liking or create their very own signature gifts utilizing the more than 1,000 products on the site.


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