March 21, 2016
Real-Time, Original Content Capturing the Sights, Sounds, Tastes and Smells of the City Available Beginning Today
SEATTLE – Seattle aficionados have a new source for insider Seattle music and travel videos. With the help of lead agency Publicis, Visit Seattle is launching the Visit Seattle TV Amazon Fire TV app, which allows users of the Amazon Fire TV and Fire TV Stick to enjoy popular Seattle video content, including current regular series and short video clips.
The Amazon Fire TV service further extends the reach of VISITSEATTLE.TV – launched last fall by Visit Seattle – via major content distribution platforms.
The new app offers a mix of branded video content, pulling directly from Visit Seattle’s YouTube Channel as soon as new video content is added. Content includes episodes of the popular “Sounds by the Sound” series, currently in its second season on Revolt TV. The first-of-its-kind, long-form series built entirely for a brand partner on Revolt TV (owned by Sean “P Diddy” Combs), “Sounds by the Sound” explores Seattle through the filter of music. Episodes unfold through a mix of interviews with emerging and established artists such as Allen Stone, Shaprece and Duff McKagan, and performances at city landmarks ranging from CenturyLink Field to the Seattle Center Monorail.
The new Visit Seattle TV Amazon Fire TV app also features Visit Seattle’s “First Takes,” a series of online films featuring first-time Seattle visitors being introduced to city-specific experiences like Pike Place Market, the Seattle Great Wheel, a ferry trip, Easy Street Records and Washington State wine tasting. All videos are shot by celebrated documentary filmmaker and Seattle native Austin Wilson.
“We’re so excited to venture into this new distribution channel,” said Ali Daniels, Vice President of Marketing at Visit Seattle. “We’ve already produced video content and launched a web-based TV channel. By focusing on content we are able to access new types of channels which allow us to reach a whole new audience in a whole new way.”
“Traditionally, destination marketing organizations have focused on providing travel planning resources,” said Tom Norwalk, President & CEO of Visitor Seattle. “We’re reinventing content and the ways in which it’s delivered by focusing on entertainment in the form of free, on-demand films and long-form content about Seattle.”
“Being a Seattle-based company ourselves, we’re excited to add the Visit Seattle TV app to Fire TV and Fire TV Stick” said Tim Twerdahl, General Manager, Fire TV. “We think our customers are going to love the insider Seattle music and travel video content. We’re always glad to provide our Fire TV customers with more entertainment and content options.”
Amazon Fire TV combines voice search that actually works, fast and powerful performance, and an open environment to deliver the easiest way to watch Netflix, Amazon Video, HBO NOW, Hulu, WatchESPN, and more on your big-screen TV. Similar to these streaming services, the Visit Seattle TV app will provide an option for in-depth entertainment and information.
Visit Seattle’s video campaign is funded by the Seattle Tourism Improvement Area (STIA), a dedicated marketing fund assessed from guests at 59 downtown Seattle hotels.
Visit Seattle, a private, nonprofit marketing organization, has served as Seattle/King County’s official destination marketing organization (DMO) for more than 50 years. The goal of these marketing efforts is to enhance the employment opportunities and economic prosperity of the region. For more information, visit www.visitseattle.org.
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