Press Release


January 22, 2018

Media Contacts:

Kauilani Robinson, Visit Seattle
(206) 461-5839 |

Janelle Nazario, DCI on behalf of Visit Seattle
(323) 648-6629 |

Visit Seattle and SundanceTV to Debut Short Films at Sundance Film Festival

Notable Filmmakers Bring A Love Letter to Seattle to Life on the Big Screen with “Dear Seattle” series

SEATTLE – On Tuesday, January 23 at the Sundance Film Festival, Visit Seattle and local Seattle creative agency PB&, in collaboration with Sundance TV will debut “Dear Seattle,” a series of short films around the theme “A Love Letter to Seattle.” After these prominent directors – all with local ties to Seattle – worked on their projects in the Emerald City to capture what they love most about the destination, Visit Seattle, the official destination marketing organization for Seattle, will be launching the film series on and SundanceTV throughout 2018.

Visit Seattle is the first and only destination marketing organization to partner with Sundance TV on a collaboration of this kind. “The Dear Seattle series is something very special and intimate. These directors have written valentines to Seattle – a city that has played a role in their lives and their careers,” says Ali Daniels, Senior Vice President and Chief Marketing Officer for Visit Seattle, “It’s always fun to show up in unexpected places, to make people do a double-take. Bringing Seattle to Park City and to the festival is a non-traditional way to promote a destination. We like thinking like a smart brand not confined by the traditional expectations of marketing a destination.”

Below is more information on the “Dear Seattle” films and filmmakers:

  • How I Ended up in Seattle, directed by Dave Grohl: A film about the period of his life in Seattle, discovering himself, experiencing heartbreak and ultimately achieving success.  
  • Dave Grohl: Emmy award nominee, Grammy award winning, former drummer of Nirvana and front man of Foo Fighters, yes that Dave Grohl.
  • Just a Kid From Seattle, directed by Jon Jon Augustavo: A bittersweet love letter to his city, “Just a Kid From Seattle” serenades the city’s rich cultural diversity and its impact on a young man’s identity. A coming-of-age story about love, loss, nostalgia and identity, the film is as much about a young man finding himself as it is about figuring out what really made him the unique person he is.
    • Fun fact about Jon Jon Augustavo: He is the director behind Macklemore’s visually exciting music videos like “Thrift Shop,” “Can’t Hold Us,” and “Same Love”. “Thrift Shop,” “Can’t Hold Us,” & “Same Love,” were nominated for 6 MTV Video Music Awards, including Video of the year, Best Hip Hop video, Best Video with a Social Message, Best Direction, Best Cinematography and Best Editing. He won Best Video with a Social Message for Same Love and he won Best Cinematography and Best Hip Hop Video for Can’t Hold Us.
  • Water, directed by Josh Taft: In “Water,” Seattle is the shining star, and water is its hero. A serenade to Seattle’s nature, the film will play as a poetic love letter, all underlying Josh’s deep connection to the city and its water: his inspiration, his muse, his life blood.
    • Josh Taft credits: Josh is an award winning director, having received several MTV Video Music Awards, Billboard Music Awards, Cannes Lions.  His documentary film Alive and Well also premiered at the Seattle International Film Festival in May 2013. He also has another movie showing at Sundance this year.
  • The Sound, directed by Megan Griffiths: The Sound is a film showing Seattle’s contrast of busy city life juxtaposed with the peaceful, calming experience of riding a Washington State Ferry.
    • Megan Griffiths past work: She directed two episodes of the Duplass Brothers’ HBO anthology series ROOM 104. Prior to this, she completed the thriller THE NIGHT STALKER that she wrote and directed starring Lou Diamond Phillips as serial killer Richard Ramirez. Her film LUCKY THEM starring Toni Collette, Thomas Haden Church and Johnny Depp premiered at the Toronto International Film Festival and was distributed by IFC Films. Megan’s film EDEN, based on the true story of a young woman captured into the world of human trafficking, was a breakout at SXSW 2012, winning the Emergent Narrative Director Award, the Audience Award for Narrative Feature as well as a Special Jury Prize for lead actress Jamie Chung. Megan’s feature THE OFF HOURS, distributed by Film Movement, premiered at the 2011 Sundance Film Festival.

With a rolling release schedule throughout 2018, “Dear Seattle can be seen on and, so check back for the latest updates.

To further promote Visit Seattle’s continued commitment to fostering artistic expression of the Seattle Love Story, the destination marketing organization is working with IFC to sponsor a $25,000 film award entitled the “Seattle Story Award,” which gives an emerging filmmaker an opportunity to create their own “Dear Seattle” film. The film will premiere during the Film Independent Spirit Awards national broadcast on March 3.


About Visit Seattle:

Visit Seattle, a private, nonprofit marketing organization, has served as Seattle/King County’s official destination marketing organization (DMO) for more than 50 years. The goal of these marketing efforts is to enhance the employment opportunities and economic prosperity of the region. For more information, visit

About PB&:

PB& is a strategically driven ‘SWAT Team’ that uses creativity to solve problems, unlock business potential and add value to people’s lives.






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