September 6, 2016
National Literacy Month Campaign Encourages Travelers to “Take a Book, Return a Book” – and Book a Trip to Seattle
SEATTLE – To kick off National Literacy Month and celebrate Seattle’s literary culture, Visit Seattle is setting up nine Little Free Libraries in select U.S. cities September 6-25.
Beginning today, the hand-crafted and Seattle-inspired Little Free Libraries will pop up in Austin, Boston and Chicago. The small book exchanges include a life-size kayak, a Sasquatch, and a ferry boat and feature books related to Seattle – books by local authors, books set in Seattle, cookbooks and travel guides about Seattle and more. Each book includes a Visit Seattle branded bookmark with a nod to “booking” a trip to Seattle.
Little Free Libraries are plentiful in Seattle – a city which often places at the top of national literacy rankings and accolades. The small wooden boxes of books can be found throughout city neighborhoods, sometimes with decorative themes. They are a staple of the city’s bookish citizenry and promote literacy and community. Across the U.S., there are more than 40,000 registered Little Free Library book exchanges in operation.
As Seattle’s Little Free Libraries debut in Austin, Boston and Chicago today, Visit Seattle launches a companion social media campaign encouraging people to share the city’s love of reading with #seattlestory. Visit Seattle will also make a donation to the Little Free Libraries program to help create more such libraries across the U.S.
“We want to share Seattle’s love for reading with our friends in other parts of the country,” says Ali Daniels, VP, Marketing, at Visit Seattle. “We hope our eye-catching Sasquatch, kayak and ferry boat Little Free Libraries entice passersby to pick up a book that tells a part of the Seattle story.”
Visit Seattle developed the Little Free Libraries campaign in partnership with Publicis Seattle, its advertising agency of record. The campaign is funded by the Seattle Tourism Improvement Area (STIA), a dedicated marketing fund assessed from guests at 59 downtown Seattle hotels.
About Visit Seattle:
Visit Seattle, a private, nonprofit marketing organization, has served as Seattle/King County’s official destination marketing organization (DMO) for more than 50 years. The goal of these marketing efforts is to enhance the employment opportunities and economic prosperity of the region. For more information, visit www.visitseattle.org.