SEATTLE – Today, Visit Seattle debuted the first in a new, four-part series called Open Studio that takes the viewer on a journey to discover the places that inspire well-known Seattle musicians through the lens of local National Geographic photographer Aaron Huey.
Inspiration runs deep in the Pacific Northwest; simply look to the Space Needle or Mount Rainier to hear the opening chords of Pearl Jam’s “Alive.”
This rare collaboration between musicians and photographer harnesses the power of visual storytelling on National Geographic’s Instagram through Huey’s eyes and powerfully tells four bands’ unique stories of the iconic Seattle spaces in which they personally find inspiration. The debut film features nationally-renowned musicians The Moondoggies who share how the waters of the Puget Sound lapping against Seattle’s Golden Gardens Park and Discovery Park inspires their songwriting.
“Seattle’s iconic outdoor spaces have the ability to move artists and travelers in a way few places can,” Senior Vice President & CMO of Visit Seattle Ali Daniels said. “Inspiration derived from a place is relatable to anyone – places create energy and transform us and are meaningful far beyond our visit to them. Seattle is one of those places for travelers; it’s a chance to connect, catch their breath and soak in the nature, which stays with them far longer than their stay. This project strives to capture the intimate details of how a place can transform thoughts into the inspiration needed to create art, in real-time. With Aaron’s unique gift for visual storytelling and this set of musicians it became possible to share that in special way.”
Visit Seattle and its agency of record, PB&, continue to be leaders in formulating unique, original content as a vehicle for sharing the city’s treasures as a travel and leisure destination featured on VISITSEATTLE.tv. The remaining three stories will debut in September, October and November and include: singer-songwriter Sera Cahoone in Volunteer Park and aboard a Washington State ferry; hip-hop duo Shabazz Palaces on the shores of Lake Washington at Seward Park; and colorful punk rock quartet Tacocat exploring the Seattle Japanese Garden and rowing through the Washington Park Arboretum.
Each of the short films in the series are also part of a featured National Geographic Seattle Passport experience on their website.
As part of its marketing initiatives, Visit Seattle made a strategic pivot in fall of 2015 to leverage VISITSEATTLE.tv and have continuously produced award-winning original content since, including winning three American Advertising Awards earlier this year and two Destiny Awards at U.S. Travel’s Annual ESTO Awards Ceremony this month.
About Visit Seattle:
Visit Seattle, a private, nonprofit marketing organization, has served as Seattle/King County’s official destination marketing organization (DMO) for more than 50 years. The goal of these marketing efforts is to enhance the employment opportunities and economic prosperity of the region. For more information, visit www.visitseattle.org.
PB& is a strategically driven ‘SWAT Team’ that uses creativity to solve problems, unlock business potential and add value to people’s lives.