SEATTLE – Visit Seattle debuted a meeting planner-focused video that takes a different approach through paper cut animation showcasing the best of the destination. While highlighting typical events checklist items like walkability, convention centers, hotel supply and airlift, the video tells the city’s story of trailblazing collaborators and companies—all concentrated downtown, shoulder-to-shoulder. A downtown like Seattle’s—abuzz with big ideas—sets an invigorating and thought-provoking environment for a meeting.
In collaboration with the local Seattle creative agency PB&, the video was created as a new tool for Visit Seattle’s convention sales team. With the planned Convention Center Addition and new hotel inventory in the pipeline, this video helps share the message that Seattle has more to offer groups than ever before.
“We wanted to dig deeper and really show all of the exciting things happening right alongside our convention package,” said Rob Hampton, SVP of Convention Sales & Services at Visit Seattle. “In a ten-block radius, you encounter the legendary music label Sub Pop, dine at James Beard award-winning restaurants, visit the original Starbucks, shop in an entirely new, and disruptive way at an Amazon Go store, or go old-school at Pike Place Market. This video brings to light the types of cultural collisions found in our downtown.”
Unlike traditional event-hub cities, whose industries are scattered and remain within their respected silos, Seattle’s soul has been in forming new collaborations that change the way people experience things. Restaurants start their own record labels, old brands become new again, healthcare and technology feed each other. There’s no specified business district, there’s just businesses and people situated next to each other, using their creativity while collaborating closely to push the world forward.
“Seattle has been blazing a new path in how they function as a DMO,” said Melissa Cummiskey, CMP, Senior Director of Meetings & Events, The Geological Society of America. “Much like their reimagined Customer Advisory Board, known as Event Innovation Forum, this video’s new perspective is refreshing, and shows a city that’s growing and is ready for engaging, thought-leading events.”
“The proximity of all these different experiences, cultures and companies are what really makes Seattle unlike any other city,” said Kelly Saling, VP of Convention Sales. “Closeness breeds new collaborations and discoveries every day. It creates greater depth and texture for the city in every block. So much so, that you’ll be surprised as to what you’re able to just stumble upon.”
Pike Place MarketFront
Pike Place Market
Seattle Art Museum
Tom Douglas Seattle Kitchen
Sub Pop Records
Seattle Children’s Hospital
Fred Hutchinson Cancer Research Center
Seattle Cancer Care Alliance
Bill & Melinda Gates Foundation
Seattle Center Monorail
Washington State Convention Center (WSCC)
Washington State Convention Center (WSCC) Additional Facility
Outstanding Hotel Brand Mix
Light light rail
Seattle-Tacoma International Airport (Sea-Tac)
Visit Seattle, a private, nonprofit marketing organization, has served as Seattle/King County’s official destination marketing organization (DMO) for more than 50 years. The goal of these marketing efforts is to enhance the employment opportunities and economic prosperity of the region. For more information, visit www.visitseattle.org.
PB& is a strategically driven ‘SWAT Team’ that uses creativity to solve problems, unlock business potential and add value to people’s lives.
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