September 16, 2016
Visit Seattle Takes Creative Approach to Attract Visitors with Video Shorts Showing Artists, Experts and How Seattle Inspires Them
SEATTLE – Visit Seattle, Seattle’s official destination marketing organization, launches its new Fall TV lineup to promote Seattle in a way few cities have before. The five-part series, Been There, Made That, airs on Vox, YouTube, and VISITSEATTLE.tv, an original content channel Visit Seattle launched last fall.
“VISITSEATTLE.tv has allowed us to share Seattle experiences in a dynamic and unexpected way,” said Ali Daniels, Vice President of Marketing for Visit Seattle. “The series features artists from five different markets who visit Seattle and then return home to make something inspired by their trip. We’ve found that this kind of content sometimes resonates more with travelers than images of the skyline or sweeping videos of the landscape.”
The series debuts with New York-based Grammy-nominated singer/songwriter Emily King whose Seattle visit inspires a new song. Warning: Her Seattle song is super catchy and might get stuck in your head. Other Been There, Made That episodes will feature Caldecott-award winning artist and children’s storybook creator Chris Raschka, Bureau Spectacular founder Jimenez Lai, Jeni’s Splendid Ice Creams founder and creator Jeni Britton Bauer, and textile artist Rebecca Atwood.
Culture Trippers, another new series on VISITSEATTLE.tv , pairs an out-of-town celebrity with a notable local and documents their exploration of Seattle’s dance, water, street food, and drink scenes. Culture Trippers will join VISITSEATTLE.tv’s lineup in mid-September.
VISITSEATTLE.tv debuted with two original series, First Takes and Sounds by the Sound, the latter being a Visit Seattle and REVOLT TV collaboration. These series demonstrated the power of original content in driving awareness. Sounds by the Sound, which will wrap up its fifth and final season in December with a performance by Macklemore and Ryan Lewis, garnered more than 25 million minutes of watch time on YouTube so far.
“We find that the opportunity for our destination is not to tell people what they can experience while they’re here but to give them a reason to want to experience it,” said Daniels. “Seattle is a multi-sensory place with depth and texture, and our goal with these videos is to reflect that and inspire people to visit our incredible city.”
About Visit Seattle:
Visit Seattle, a private, nonprofit marketing organization, has served as Seattle/King County’s official destination marketing organization (DMO) for more than 50 years. The goal of these marketing efforts is to enhance the employment opportunities and economic prosperity of the region. For more information, visit www.visitseattle.org.
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