July 13, 2016
SEATTLE – Assessed on user experience, navigation, visual layout and storytelling; what sets Visit Seattle apart, says Skift, is the original video content produced on the new website’s video studio, visitseattle.tv. The series “First Takes” and “Sounds by the Sound” are the primary components of Visit Seattle’s branded content channel, exploring the city through the senses of a first-time visitor or with the sounds of “local bands, which perform at eclectic venues around town.” It is these first-of-their-kind episodic series that “drive exposure to underserved local neighborhoods.”
Currently in its third season, “Sounds by the Sound” streams on visitseattle.tv in partnership with REVOLT TV (and owned by Sean “P. Diddy” Combs) and has recently partnered with Amazon to create the Visit Seattle Amazon Fire TV app, allowing “Sounds by the Sound” and “First Takes” to be enjoyed by an even larger global audience.
Both “Sounds by the Sound” and “First Takes” took home local American Advertising Awards (ADDY) this spring including the Judges Choice Award and the Silver ADDY Award for Integrated Branded Content. The “First Takes” seaplane video also earned a Silver ADDY Award for Film and Video Cinematography.
Skift is one of the largest online platforms and media outlets for the travel industry, reporting on key travel sectors such as accommodations, online bookings, meetings and conventions, tourism and more.
About Visit Seattle:
Visit Seattle, a private, nonprofit marketing organization, has served as Seattle/King County’s official destination marketing organization (DMO) for more than 50 years. The goal of these marketing efforts is to enhance the employment opportunities and economic prosperity of the region. For more information, visit www.visitseattle.org.
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