Photo: Jean-Marcus Strole

EIF:The Event Innovation Forum

The Customer Advisory Board, Reimagined

Last year, Visit Seattle reinvented their Customer Advisory Board into something remarkable and beneficial for planners.

Named Event Innovation Forum (EIF), it’s a platform and community for planners to engage and learn from our trailblazing companies, and from one another. Forward-thinking, immersive and inspiring are the tenets of this program that we believe will propel the events community, just like they have Seattle.

EIF is built on Knowledge Sharing Sessions—summits, on-site tours and dinners with top executives telling their brands’ story and what they’re doing to innovate and stay relevant. All sessions have valuable takeaway learnings and advice that can be applied to the meetings and events industry.

EIF 2017 HIGHLIGHTS

Photo: Jean-Marcus Strole

Boeing Customer Experience Center

A highly-interactive session with exclusive tour of the Boeing Jet Interior Sales Mock-ups, the Solutions Studio and the Center for Airline Excellence. It was an exercise in the importance of first impressions and removing points of anxiety for the customer.

Photo: Jean-Marcus Strole

Filson

Seattle’s successful outdoor clothing company (for more than 100 years!) shared how they are now leveraging a new, global audience, all while keeping their authentic brand intact.

Photo: Jean-Marcus Strole

Expedia

The largest OTA gave the group an overview how tools like virtual reality, insights, feedback and technology help them better understand consumer experiences.

Photo: Jean-Marcus Strole

Canlis

A Seattle legend, this James Beard award-winning restaurant shared their family’s history and approach to the unexpected, as well as key “Canlis Philosophies” useful for meetings and events.

Photo: Jean-Marcus Strole

Visit Seattle & Washington State Convention Center: A chat with Tom and Jeff

Two of our own industry leaders discussed all of the incredible development and megaprojects happening in Seattle, including the upcoming Washington State Convention Center – Additional Facility and new hotel supply.

Photo: Jean-Marcus Strole
Photo: Jean-Marcus Strole
Photo: Jean-Marcus Strole
Photo: Jean-Marcus Strole
Photo: Jean-Marcus Strole
Photo: Jean-Marcus Strole
Photo: Jean-Marcus Strole
Photo: Jean-Marcus Strole
Photo: Jean-Marcus Strole
Photo: Jean-Marcus Strole
Photo: Jean-Marcus Strole
Photo: Jean-Marcus Strole
Photo: Jean-Marcus Strole
Photo: Jean-Marcus Strole

Read more about EIF on Skift and be sure to take a look at some of the great photos from the 2017 event ›

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