Tourism Ambassadorof the Year

Meet Seattle’s 2017 Tourism Ambassadors

Seattle’s 2017 Tourism Ambassadors uphold the highest standards of visitor service and proudly represent the regional tourism industry. They are selected by Visit Seattle partners who represent a cross section of the regional tourism industry.



Judy Burnside

Westlake Store Manager
Made in Washington

From cruise passengers to convention attendees, souvenir hunters to sophisticated shoppers, Judy Burnside welcomes them all with a commitment to customer service and passion for the city and region she represents.

That comes from two decades of experience as a Made in Washington store manager in downtown Seattle, the last 16 years at the store’s Westlake Center location.

Judy knows local products, where they come from and how they’re made. She and her staff actively advise visitors, arrange gift boxes for corporate guests, deliver gifts to hotel guests and ensure that customers take home that perfect Seattle memento.

A veteran store manager and – to date – unofficial Seattle Tourism Ambassador, Judy is a mentor for her staff of six. She coaches them to go above and beyond for Seattle visitors, to assist with way finding, dining tips and other shopping suggestions, and to engage them with stories of the city they love.

Scott Mus

Admissions Assistant Manager
Woodland Park Zoo

A 21-year veteran of the Woodland Park Zoo, Scott Mus’ love of animals and commitment to conservation are in natural balance with his approachable demeanor and high standards of customer service.

During his tenure, Scott has greeted thousands of visitors and created many lasting memories. His friendly manner inspires conversation with zoo-goers daily, and his extensive knowledge of Seattle’s popular attractions and hidden gems often propel him to the roll of civic concierge.

Noted for his “announcer-style voice,” Scott is often the voice of ZooTunes, greeting crowds of thousands at the popular summer concerts. He also serves as a lead volunteer for the Seattle International Film Festival, where he combines his love of the city, film and customer service.

Scott has served as a leader and mentor to many new zoo employees beginning their careers, and has impacted them in profound ways – not to mention cultivating a squadron of like-minded service-forward Seattleites who benefit the zoo and many other organizations.

Ask a zoo co-worker and they’ll tell you: “Scott represents both the zoo and the city proudly and professionally.” And, if the animals could talk, we suspect they’d say the same.

Rudd Schupp

Silver Cloud Hotel – Seattle Stadium

While visiting Seattle in November of 2012, Arizonan Rudd Schupp was swept into celebrations of Washington State’s historic marriage equality vote. That spirit of openness and support, coupled with the city’s urban sophistication and proximity to nature began his relocation process. Now, he’s a member of Seattle’s LGBT community and, as a Seattle hotel concierge, gets to welcome Seattle visitors with the same open arms and civic passion that brought him here.

Rudd landed his concierge post at the Silver Cloud Inn – Seattle Stadiums following a distinguished hotel career in Arizona, where he was nominated as Guest Services Employee of the Year 2012 by the Arizona Lodging & Tourism Association.

In Seattle, his professionalism and commitment to service made Rudd a stand-out with hotel guests. And his experience with winter baseball meetings in Arizona was a natural fit with his Silver Cloud perch across the street from Mariner home games – and led to a concurrent concierge position in the Safeco Field Terrace Club.

Four years later, Silver Cloud guests are surprised to be greeted at the ball park by Rudd’s familiar, friendly face. He’s made Seattle home,  and made a career of  making his guests feel at home.

Don Wong

Interpretive Lead/ Educational Guide
The Wing Luke Museum of the Asian Pacific American Experience

Don Wong has an important story to tell about Seattle’s Asian Pacific American history and heritage.  And for the legion of guests from around the world who visit The Wing, he’s a master story-teller.

Few know the city’s Chinatown-International District as well as Don. He grew up in the neighborhood and remains one of its most dedicated ambassadors and a liaison to some of Seattle’s oldest communities.

Through Don’s tours and educational work at The Wing, visitors come to know and appreciate the daily lives, historic contributions, struggles and triumphs of  Asian and Pacific Islander Americans who have made Seattle home.

Museum colleagues and locals extol Don’s welcoming nature, charm and ability to immerse anyone in community history and heritage. As a guide, he inspires guests to reflect on their own experiences and share those with fellow guests.




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