Photo: David Newman

STIA Month End Recap

MONTHLY REPORT:

March and April 2017

Our strong business performance this year continues! March and April were excellent months for the STIA. March occupancy finished at 86% and RevPar was up 7% over 2016. In April the STIA subset ran 84.1% occupancy – with RevPar finishing at 13.1% over last year. Both months were very good convention months in the city. In fact, on a YTD basis through April, our convention center room nights are up 20% over last year. YTD the STIA subset is at 79.4% occupancy – up 2.8% over last year. RevPar is up 10.9% on a YTD basis and Seattle continues to be the top performing market (behind Salt Lake City) this year in growth. Our forecast remains very optimistic for a strong 2017.

ACTIVITIES:

Taste Washington

Taste Washington celebrated its 20th anniversary this March. What was originally a one-day wine event has grown into a four-day festival and destination event, drawing visitors from out of town. Attendees enjoyed sips and bites from more than 300 Washington wineries and 70 local restaurants. The festival kicked-off on Thursday with the elegant Red & White Party at AQUA by El Gaucho. Friday happenings included Taste Washington on the Farm—excursions to local farms for a rustic-chic lunch with a chef and winemaker; and The New Vintage—a fun, Friday evening party at the Four Seasons Hotel Seattle. Saturday and Sunday mornings consisted of VIP Pike Place Market food tours and wine education seminars. All of this culminated at The Grand Tasting—the two-day flagship tasting event at CenturyLink Event Center.

This year was exceptional with a number of events selling out and more than 7,000 attendees—a new record!

Shine a Light

When the citizens of Seattle were asked to #shinealight in show of solidarity for immigrants and refugees, the response was remarkable. Video crews were sent out to capture this special event and what ensued was “#shinealight”—a short video touting the message that here, all people are welcome. Visit Seattle’s social media platforms were overwhelmed with supportive and positive comments and engagement. Seattle is a safe and welcoming place for all types of residents and visitors; this video highlights that message in a special way. The video has been translated in five different languages for Visit Seattle’s international tourism offices and promotion.

CBS & REVOLT TV

The marketing team is busy gearing up for some exciting film projects with our partners at CBS and REVOLT TV that will debut later this fall. Details to come in the next STIA recap—stay tuned!

SMITH TRAVEL:

We have carved out the STIA subset and have compiled transient weekday/weekend rate, occupancy and revpar by month. We are reporting 2017 results as compared to a five year average (2012 – 2016) and to 2016 performance. The full report is located on the dashboard.

Mar YTD RevPAR Overall 2017 %Change YTD RevPAR Weekend 2017 %Change
5 year average $75.21 $73.13
2016 $87.59 $79.67
2017 $94.55 7.90% $84.56 6.10%

 

Apr YTD RevPAR Overall 2017 %Change YTD RevPAR Weekend 2017 %Change
5 year average $78.64 $77.66
2016 $91.47 $85.27
2017 $99.94 9.30% $93.28 9.40%

Collections:

  • March YTD collections: $1,059,378 (not all collections recorded)
  • April YTD collections: $1,701,203 (not all collections recorded)

Expenditures:

  • March YTD expenditures: $3,017,166
  • April YTD expenditures: $3,920,336

Monthly activity and social media are reported in graph form. For detailed information on any of our initiatives, please contact us.

Sincerely,

TomNorwalk AliDaniels_signature
Tom Norwalk
President & CEO
Visit Seattle
Ali Daniels
Vice President, Marketing
Visit Seattle

STANDARD BOARD MEETING AGENDA:

  • Welcome
    • Board Governance
      • Consent agenda
        • Meeting minutes approval
        • Financial report
      • Updates and Discussions
        • Leisure Campaign
        • International / Overseas
        • Short-term Forecast
      • Upcoming Events
      • Questions & Wrap Up

MEETING MINUTES:

Board Meeting: March 20, 2017

Special Board Meeting: March 7, 2017

Board Meeting: January 30, 2017

 

 

PRESENTATIONS:

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