SEATTLE – Visit Seattle promoted John Boesche as its new Director, Tourism Development. In this role, Boesche will be responsible for promoting Seattle as a world-class leisure destination for domestic and international travel trade and international media. Boesche will continue to take an active selling role in key markets.
Boesche has served as Tourism Manager previously, where he was responsible for the German and Japan markets. “John performed exceptionally well in his former position and we are excited to see him in his new role as Director, Tourism Development,” said Janet Christopher, Vice President, Tourism at Visit Seattle. “His strong leadership skills, hospitality background and prior success at Visit Seattle make him an excellent fit for the position.” In his new role, Boesche will be managing important partnerships in Washington State and key international markets.
Boesche came to Visit Seattle with previous experience in the sports and hospitality industries. Formerly, he was the Operations Manager at the Seattle Sports Commission. Boesche is a Washington native who received a BA in Sports Management with a specialization in Business Administration from Washington State University.
Seattle and Washington State continue to be popular destinations for overseas travelers and show strong growth potential. Since 2007, new international routes have been added each year at Seattle-Tacoma International Airport: Air France (Paris-Seattle, 2007) transitioned to Delta (2012); Lufthansa (Frankfurt- Seattle, 2008); Hainan (Beijing-Seattle, 2008 and Shanghai-Seattle, 2015); Icelandair (Reykjavik-Seattle, 2009); Delta (Osaka and Beijing to Seattle, 2010; Shanghai-Seattle, 2013; Seoul-Seattle, 2014; London-Seattle, 2014 and Hong-Kong-Seattle, 2014); Condor (Frankfurt-Seattle, 2011), Emirates Airlines, (Dubai-Seattle, 2012) and ANA (Tokyo-Seattle, 2012).
Visit Seattle, a private, nonprofit marketing organization, has served as Seattle/King County’s official destination marketing organization (DMO) for more than 50 years. The goal of these marketing efforts is to enhance the employment opportunities and economic prosperity of the region.
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