March 25, 2016
SEATTLE – Visit Seattle’s new branded video content on visitseattle.tv took home three American Advertising Awards (ADDY) at last night’s award ceremony at Bell Harbor International Conference Center. Visit Seattle was recognized with the Judges Choice Award and the Silver ADDY Award for Integrated Branded Content for the visitseattle.tv video content series “First Takes” and “Sounds by the Sound.” Visit Seattle also earned a Silver ADDY Award for Film and Video Cinematography for the “First Takes” seaplane video.
The American Advertising Federation (AAF) hosts the ADDY Awards which are the advertising industry’s largest competition, representing 40,000 advertising professionals. With these three local awards, Visit Seattle will now move on to the regional ADDY awards.
The series “First Takes” and “Sounds by the Sound” are the primary components of Visit Seattle’s branded video content and main features of visitseattle.tv which launched last fall. “Sounds by the Sound,” the first-of-its-kind, long-form series built entirely for a brand partner on Revolt TV (owned by Sean “P Diddy” Combs) and “First Takes,” a video series showcasing actual Seattle visitors describing their first visits to the Emerald City offers a mix of branded video content.
“We feel honored to be recognized amongst great brands and inspiring work” said Ali Daniels, Vice President of Marketing at Visit Seattle. “We are so proud of our product and grateful for the opportunity to share the story of Seattle in new ways to new audiences.”
Visit Seattle’s video campaign is funded by the Seattle Tourism Improvement Area (STIA), a dedicated marketing fund assessed from guests at 59 downtown Seattle hotels. Visit Seattle, which administers the STIA marketing programs, successfully explored uncharted DMO marketing initiatives since the advent of the STIA in 2011. The 2 Days in Seattle campaign was the first by a DMO to curate the content of visiting social media influencers as content for a proprietary destination web site. Visit Seattle also launched a Seattle eCookbook and created its own Pandora music channel.
Visit Seattle, a private, nonprofit marketing organization, has served as Seattle/King County’s official destination marketing organization (DMO) for more than 50 years. The goal of these marketing efforts is to enhance the employment opportunities and economic prosperity of the region. For more information, visit www.visitseattle.org.
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