August 25, 2016
Visit Seattle teams up with The Long Winters’ John Roderick to answer visitor questions about Seattle from a mobile talk show set
SEATTLE — Today, as part of a new marketing campaign to attract visitors to Seattle, Visit Seattle, Seattle/King County’s official destination marketing organization, is debuting a new video series on visitseattle.org/faq and YouTube that approaches frequently asked questions in an engaging, fun way.
John Roderick, podcaster and front man of The Long Winters, answers FAQs from the mobile talk show set, adding his own hilarious color commentary from a desk aboard an open-air mobile talk show set that visited iconic locations throughout the city, including CenturyLink Field and Dick’s Drive-In. Questions like, “How much does it really rain in Seattle?” “What’s with the troll under the bridge in Seattle?” and “What is the LGBTQ scene like in Seattle?” are a few of the questions that were submitted using #HEYSEATTLE.
In addition to answering dozens of questions, Roderick also played host to local guests like Drag Queen Sparkle Leigh, Faye Fahland of Seattle’s cabaret venue The Can Can and Kate Becker of Seattle’s Office of Film + Music.
“We wanted to reimagine the typical long text FAQ and make it more appealing to a digital-savvy audience,” said Ali Daniels, Vice President of Marketing for Visit Seattle.
“As a Seattle native and local celebrity who loves the city, John was the perfect host.
This video FAQ series is energetic and entertaining and will encourage visitors to plan a trip to Seattle and get them excited about their upcoming visit.”
Creating unique video content that showcases Seattle’s sights, sounds and senses has already proven successful in driving engagement. Sounds by the Sound—a five-season TV series featuring local bands playing at unexpected spots around Seattle—and First Takes–musings from first-time visitors to Seattle–have enjoyed more than 70 million views on YouTube since launching last fall.
“We know that people are searching for video content when making decisions about travel,” said Daniels. “We are excited to see the response to #HEYSEATTLE and look forward to introducing new videos this fall, including one that features artists from across the country and how their respective crafts were inspired by Seattle.”
Visit Seattle, a private, nonprofit marketing organization, has served as Seattle/King County’s official destination marketing organization (DMO) for more than 50 years. The goal of these marketing efforts is to enhance the employment opportunities and economic prosperity of the region. For more information, visit www.visitseattle.org.