Issue 6: December 2008
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March on Olympia

Why Tourism MattersJOIN US ON JANUARY 21!

Seattle tourism industry members will converge on state legislators on January 21 to explain in the loudest, most compelling collective voice possible: Why Tourism Matters. This is SCVB’s second Tourism Day in Olympia, featuring a full day of joint calls on key legislators. Industry lobbyists will coordinate appointments and offer coaching; motorcoach transportation will be provided from downtown Seattle.

Contact Brianna Mark for more information.

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SCVB Inaugurates First Annual Meeting

SCVB will host a new and exciting format for its first membership event of 2009. On January 29, SCVB’s first annual meeting will count down the one-year mark to The Vancouver 2010 Olympic Winter Games, roll out the 2009 SCVB Destination Marketing Plan & Annual Report and some of Seattle’s tourism ambassadors will help announce the next phase of the popular Why Tourism Matters advocacy campaign.

Click here for more information and registration.Shadow line

PCMA Post Script

PCMA Post Script
Seattle’s convention sales team travels to New Orleans in January for the 2009 Professional Convention Management Association (PCMA) Annual Meeting, commemorating a year since Seattle hosted the meeting and garnered record attendance of more than 3,500 top meetings industry decision makers.

Definite WSCTC and hotel bookings from PCMA as of December 15, 2008:

  • Bookings: 11
  • Room Nights: 46,091
  • Economic Impact: $57.6 million

On the National Front:
Corporate Convention Business Languishes with the Economy

Many U.S. cities report loss of 2009 corporate meeting business as the national economy wanes. On the West Coast, some of Seattle’s key convention competitors report dramatic loss of business on the books. San Francisco recently lost the contracted 2009 meetings of Network Appliance and Cisco Systems, with combined attendance of 30,000, as well as 50,000 room nights and projected economic impact of $47 million for the city. Seattle’s 2009 corporate business has remained relatively solid, although T-Mobile recently cancelled its January meeting, which would have used 12,500 room nights in the city.


Seattle Convention and Meeting Business on the Books:
First and Second Quarters, 2009

Meeting
Date
Attendees/
Roomnights
Confidential Client
2/2-6/2009
6,000
World Aquaculture Society
2/15-17/2009
2,500
Texas Instruments
2/25-3/1/2009
2,500
Confidential Client
2/28-3/5/2009
2,500
National Association of Student Personnel Administrators
3/6-11/2009
3,000
Association of College and Research Libraries
3/12-15/2009
5,000
Property Loss Research Bureau
3/21-25/2009
3,500
Organization of American Historians
3/24-29/2009
2,500
Council for Exceptional Children
3/31-4/4/2009
4,000
COE
4/18-23/2009
1,800
American Academy of Neurology
4/23-5/2/2009
5,000
American Association of Immunologists
5/7-13/2009
4,000
International Trademark Association
5/15-21/2009
8,000
American College of Sports Medicine
5/27-30/2009
4,000
Associated Professional Sleep Societies, LLC
6/6-11/2009
5,000
Healthcare Financial Management Association
6/13-19/2009
4,000
Government Finance Officers Association of the US and Canada
6/24-7/1/2009
7,000
Univera LifeSciences
6/25-28-2009
5,000

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Leisure Travel

Seattle Super Saver Value Season Under Way
Now through March, the Seattle Super Saver hotel booking program features some of the city’s most competitive hotel rates along with more than 50 value offers at top visitor attractions, restaurants, retail shops, tour and transportation companies and more.

"Seattle attractions, merchants, restaurants and other businesses are excited to join us in promoting Seattle’s high season for arts and entertainment," said Tom Norwalk, SCVB President & CEO. "The program offers a competitive marketing advantage for Seattle tourism businesses during hard economic times."

The program’s marketing plan features new print advertisements in Seattle Metropolitan and Portland Monthly magazines and an aggressive publicity campaign in regional feeder markets.

Online bookings: www.seattlesupersaver.com
Reservation Line:
(800) 535-7071 (U.S. and Canada)
(206) 461-5882 (outside the U.S. and Canada)
Reservation lines are open 8:30 a.m. - 5 p.m. (Pacific Time), Monday through Friday.


Visa Waiver Expansion Opens New Overseas Markets
The U.S. officially admitted seven countries to its Visa Waiver Program in October: South Korea, the Czech Republic, Hungary, Estonia, Latvia, Lithuania and Slovakia. The expansion is estimated to bring approximately one million new visitors to the United States annually, as well as significant increases in South Korean travelers to Seattle and Washington state. Some 73 percent of South Koreans have visited the U.S. and are expected to return. Asiana and Korean Airlines offer direct air routes to Seattle.

The Visa Waiver Program allows citizens from participating countries to travel to the United States for business or pleasure for up to 90 days without obtaining a visa. Overseas visitors to the United States spend more and stay longer than other travelers, spending an average of $4,000 per person, per trip.


China Tourism Marketing: Outbound Initiatives
SCVB’s Michael Kurtz, Director of Tourism Development, Asia and Latin America, promoted Seattle and Washington state at the China International Travel Mart in Shanghai in mid-November. SCVB partnered with the Port of Seattle and Washington State Tourism on the program. Kurtz conducted one-on-one appointments and interviews with top Chinese tour operators, travel agents and travel media. Calls were orchestrated by i2i Media, the destination’s tourism representative in China, and follow-up on the keen interest among Chinese travel professionals is underway.

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ABOUT THIS PUBLICATION
Issue 6: December 2008

Also available online: visitseattle.org/news

Seattle Metronatural News is a quarterly tourism industry newsletter that is edited and published by Seattle's Convention and Visitors Bureau.

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