Issue 9: August 2009
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Winner's Circle

CHICAGO SALES TRIP

SCVB's convention sales team and18 bureau member sponsors hosted two events for top association meeting planners and executives in Chicago. On July 24, the Seattle destination sales team treated key clients to an afternoon of thoroughbred horse racing at Arlington Park Race Track. Seattle sponsored the fourth race and team members and clients posed in the winner's circle. On July 25, the Seattle sales contingent hosted 127 for a Venetian Night Cruise on Lake Michigan that featured a fireworks display.


AMERICAN SOCIETY OF ASSOCIATION EXECUTIVES (ASAE)

ASAEAugust 16-18, a delegation of SCVB sales professionals, member organizations and, for the first time, partners from all over Washington State, participated in the ASAE Annual Meeting and Expo in Toronto. The Seattle/Washington state delegation inaugurated a brand new pavilion, called The Washington State Collection. Sales representatives from all over Washington state including Seattle and SCVB, the Spokane Regional Convention & Visitors Bureau, Tacoma Regional Convention and Visitors Bureau, the Bellevue Convention Group and Tulalip Resort Casino worked side by side with Seattle sales personnel to promote participating cities and the state as meeting destinations. Nearly 200 clients and prospective clients visited the pavilion during its inaugural expo.

 

 



SCVB FALL CONVENTION SALES TRIP CALENDAR

September 9-10
Affordable Meetings
Washington D.C.

This tradeshow offers direct contact with meeting planners from organizations of every type and size who want to produce successful, cost-effective meetings.
November 17
Washington, D.C. Client Event
*SCVB and member sponsors will host two events for association meeting planners and executives, in addition to conducting sales calls. Space is limited.
December 2-6
National Coalition of Black Meeting Planners
Daytona Beach

Includes a small one-day tradeshow, educational sessions and fabulous networking opportunities.
December 15
Holiday Showcase
Chicago

A tradeshow for Association Forum members - attended by qualified buyers from the Chicago metropolitan area plus intensive one-day marketing opportunities for our region.

*Partner space is still available for these SCVB Convention Sales trips.
Contact Brianna Mark at bmark@visitseattle.org for more information.

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INBOUND TRAVEL TRADE AND MEDIA FAM TRIPS

This fall, SCVB's Tourism Development department will assist in hosting more than 150 visiting tour operators, travel agents, travel suppliers and travel media. Drawing from key overseas tourism markets as well as North America, visiting travel professionals will explore Seattle, the Olympic Peninsula, Mt. Rainier, Mt. St. Helens, Yakima Valley, Spokane, Columbia Gorge, Winthrop and the Cascade Loop.

Itineraries will feature wine tasting, city tours, rain forest visits, Twilight tours (themed to the popular book and feature film), hiking, gourmet dining, cruising and more.

Sept. 25
Holland America Cruise Travel Agent Familiarization Trip
Sept. 25
Dutch Media Familiarization Trip
Sept. 28
U.K. Tour Operator Familiarization Trip
Oct. 2
Norwegian Tour Operator Familiarization Trip
Oct. 9
German Media Familiarization Trip
Oct. 16
French Media Familiarization Trip
Late Oct.
Chinese Media Familiarization Trip

In addition to group fam participants, individual journalists and travel professionals will represent the following organizations on Seattle/Washington state visits this fall: Fabulous magazine (U.K.); Ulysse magazine (France); News of the World (U.K.); Thomas Cook Holidays and Jet Tours (U.K.); The Sunday Times (U.K.) and E-Travel Blackboard TV (Australia).


"HOTTO" IS THE NEW HOT IN JAPAN TOURISM MARKETING

HottoThe Japanese term Hotto — roughly translated in English as "Ah, relaxed" figures prominently in a new destination marketing campaign launched earlier this month by Seattle's Convention and Visitors Bureau, the Port of Seattle and Washington State Tourism. The destination's relaxed and refreshing lifestyle is the theme of a brand new destination "concept guide" that is now available to travelers and professional travel planners in Japan. The guide builds on the success of the Living Cool, Loving Nature theme that the bureau, port and state have successfully employed to boost tourism from Japan during the past decade. The new guide, among other campaign facets, invites Japanese visitors to recharge and refresh amid Seattle and Washington state's healthy lifestyle, cuisine and outdoor activities.

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ABOUT THIS PUBLICATION
Issue 9: August 2009

Also available online: visitseattle.org/news

Seattle Metronatural News is a quarterly tourism industry newsletter that is edited and published by Seattle's Convention and Visitors Bureau.

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Email Janet Christopher or call (206) 461-5841.


Seattle's Convention and Visitors Bureau
One Convention Place ][ 701 Pike St ][ Suite 800 ][ Seattle, WA 98101
(206) 461-5800
][ www.visitseattle.org