SEATTLE IN PRINT
See how Seattle is being marketed as a tourist destination:

LOCALLY:

Pacific Northwest Magazine (Sunday paper) 10/22/2006.
Seattle Business Monthly 2-page spread, Nov 2006.

MEETING & Travel TradeS:



USAE Weekly Oct 24 & Nov 17, 28, 2006.
Convene Nov/Dec 2006
Medial Meetings Nov/Dec 2006
ASAE Nov/Dec 2006
Smart Meetings Nov/Dec 2006

Tourism Matters
Tourism and convention business generated more than $4 billion in the local economy in 2005. More than 9 million travelers from around the world visited Seattle and King County. The tourism industry supports more than 60,000 jobs throughout the region.

Building on our success
This year, readers of Travel + Leisure and Conde Nast Traveler, two of the world's foremost travel magazines, have placed Seattle among the top-10 favorite cities to visit. To further enhance Seattle's tourism profile, Seattle's Convention and Visitors Bureau has launched a new generation of promotional tools including photography, brochures and guides, web site content, advertising and more.

How is metronatural defined?




FAQ
What is the purpose of the new tagline?
To serve as the new identity for Seattle's Convention and Visitors Bureau and a marketing tool to attract more visitors to the region, including convention delegates and leisure and business travelers.

Who owns the new tagline?
Seattle's Convention and Visitors Bureau. Additionally, more than 1,000 bureau members and marketing partners, including hotels, airlines, cruise lines, restaurants and attractions may use the tagline in their own tourism marketing efforts.

What is Seattle's Convention and Visitors Bureau?
A private, non-profit organization dedicated to promoting the Seattle area as a destination for convention groups and leisure travelers.

How is Seattle's Convention and Visitors Bureau funded?
As a private, non-profit organization, the bureau has many sources of funding. Among them:

• Membership dues from more than 1,000 tourism businesses throughout the region
• Contracts for service with other organizations
• A percentage of state hotel/motel taxes paid by visitors (via an ongoing contract for service with the Washington State Convention & Trade Center).

How much did the new convention and visitor bureau tagline cost?
The new identity for the convention and visitors bureau, including the tagline, new Seattle photography, web site development, brochures and other promotional material cost $200,000. Additionally, the bureau plans to re-launch its convention advertising campaign in 2007, which will cost $300,000. These efforts constitute less than one tenth of one percent of Seattle's annual visitor spending (the annual visitor spending in Seattle is $4.3 billion).

Who will see the new brand tagline, advertising campaign and promotional material?
SCVB markets to several important segments of the tourism industry, including:

• Leisure travelers from the U.S. and abroad
• Meeting planners
• Tour operators
• Travel and features media
• Travel agents

Will Seattle continue to be the Emerald City?
Yes. Seattleites and visitors will always think of Seattle as the Emerald City. This tagline was also created by Seattle's Convention and Visitors Bureau in 1981 and has been used extensively over 20 years to promote Seattle as a tourist destination.