February 1, 2012
Seattle’s Convention and Visitors Bureau
Seattle’s Convention and Visitors Bureau
Seattle’s Convention and Visitors Bureau Announces New Travel Tool via some Creative Marketing
Klout identifies Influential travelers to populate content for new travel tool, 2DaysInSeattle.com
SEATTLE – Seattle’s Convention and Visitors Bureau (SCVB) today launched a new travel platform to promote overnight stays and highlight Seattle’s unique art and culinary scene. The new tool, 2DaysInSeattle.com, a companion site to SCVB’s official visitseattle.org, offers a user-friendly interactive map containing hundreds of concise descriptions and links for local businesses, attractions, dining and accommodation options, along with a hotel booking search function.
The web site offers consumers the ability to build an itinerary for an upcoming trip to Seattle, and will continue to grow as visitors build itineraries and post their experiences.
To help jumpstart and populate the website’s content, SCVB partnered with Seattle-based advertising and branding agency Copacino + Fujikado and online marketing company Klout to make SCVB the first destination marketing organization to use Klout’s influence graph (Klout “perks”) to identify key influential people. SCVB sent invitations to 30 “influencers” to visit Seattle during one of the first three weekends in February. Influencers and one guest will enjoy complimentary travel to Seattle, hotel accommodations, and $500 to spend on whatever they want in the city.
“While these 30 influencers are only a small fraction of all visitors to Seattle, we encourage this group to enjoy Seattle’s many attractions during our high season for arts and culture, food and wine and other urban visitor attractions,” said Tom Norwalk, SCVB President & CEO.
“We’re excited that Seattle is the first visitor destination to offer such an extensive travel package just for being influential.”
All 30 influencers live in Portland, San Francisco or Vancouver, B.C. and have high Klout scores in travel, tourism, art, culture, food and wine, technology and social media. Generally, an individual’s Klout score increases based on Twitter followers, social network connections, and the individual’s command of an engaged audience. Theoretically, once these influencers post on 2DaysInSeattle.com, subsequent visitors to the website are more likely to recognize the author and find the information authentic, useful and persuasive.
“This campaign combines the power of traditional, digital and social media,” said Jim Copacino, co-founder and Executive Creative Director at Copacino + Fujikado. “The result is that we are going to surround, surprise and delight people with an engaging and persuasive story about leisure travel to Seattle."
Combined with the support of downtown Seattle hotels and a vibrant arts and unique culinary scene, this is an opportunity for savvy travelers to seek out new experiences during the off-peak travel time period.
Follow the Seattle visits of social media influencers on 2DaysInSeattle.com
and on Twitter by using hashtag #2DaysInSeattle.
About Seattle’s Convention and Visitors Bureau
Seattle’s Convention and Visitors Bureau, a private, nonprofit marketing organization, has served as Seattle/King County’s official destination marketing organization (DMO) for more than 50 years. The goal of these marketing efforts is to enhance the employment opportunities and economic prosperity of the region.
About Copacino + Fujikado
Founded in 1998, the Seattle based agency has a range of clients that include the Seattle Mariners, Seattle Children's Hospital, Seattle's Convention and Visitors Bureau, Premera Blue Cross, LifeWise, the Seattle Aquarium, World Vision, Symetra Financial, Washington Forest Protection Association and Pacific Place.
Klout measures influence online. When you create content or engage online, you impact others. Klout analyzes that impact to find your Klout Score, influential topics, and your influencers. Top brands such as Disney, Chevrolet and Turner use Klout Perks to reach and engage influencers. Over 3,000 applications and partners use Klout data to display Klout Scores, prioritized based on Score or topics, and segment users.