Seattle is metronatural – a world-class metropolis with a fast-paced city life within wild, beautiful natural surroundings.
Seattle is the best of both worlds.
Unique, innovative and full of surprises, Seattle is a diverse city with a laid-back approach to life. To experience our city is to experience the quiet confidence and balanced urban and natural lifestyles.
Metronatural™ Style Guide
This 30-page booklet is your guide to Metronatural. Consult it for appropriate usage of the Seattle brand. The term Metronatural is a trademark of SCVB and is designed to help promote the Seattle experience.
Download the Metronatural Style Guide
Our Style Guide will enable you to:
- View our brand’s key messages
- Understand our branding process
- Learn the rules surrounding our logo and typeface
- Explore our color palette
Metronatural™ Logos
You can download an assortment of logos here. Please consult the Style Guide for usage rules regarding use of our visual branding in outdoor banners, merchandising and other non-corporate materials.
Metronatural™ Copy
Please use the following approved, branded copy for your promotional materials. For additional information about our brand, voice, logos and rules regarding brand collateral, please consult our Style Guide.
Seattle metronatural™ / Described in 100 words:
Seattle is two cities in one. It’s a world-class metropolis set within wild, beautiful natural surroundings, offering the best of urban lifestyle while embracing the rugged outdoors—Seattle is a true metronatural city.
Many of Seattle’s top visitor attractions are within mere blocks of the Washington State Convention Center, including the Pike Place Market, Pioneer Square, Seattle Art Museum, Seattle Symphony, water tours, ferries, world-class restaurants and repertory and musical theaters. Three national parks lie within a two-hour drive of Seattle and the city is a gateway to the San Juan Islands, Olympic Peninsula, Washington Wine Country and British Columbia.
Seattle metronatural™ / Described in 50 words:
Seattle is two cities in one—it combines a world-class metropolis within wild, beautiful, natural surroundings. Visitors and Seattleites enjoy Seattle’s lively downtown, great shopping, wonderful restaurants, espresso carts on every corner, and thriving community full of live theatre and museums. Seattle is a true metronatural city.